On this episode of The Business Of Watches Podcast, we catch up with Antoine Pin, the Chief Executive Officer of Tag Heuer, who is having quite a year. The brand is in the first season of a new decade-long deal to be the official timekeeping sponsor of Formula 1. It’s a high-profile, multi-brand agreement that, if executed correctly, could launch Tag Heuer to a whole new level of visibility. But it also comes at a challenging time for the global economy and the watch industry in general, as soaring input costs, a strong Swiss franc, and U.S. tariffs on Swiss goods take a toll on margins and confidence.
Andy Hoffman
2025-10-15 15:00:00