Bill Watkins appointed as Senior Vice President and General Manager, Global Advertising at Expedia Group, Inc.

Expedia Group today announced the appointment of Bill Watkins as Senior Vice President and General Manager, Global Advertising, within the company’s global Marketing organization.

In his new role, Watkins will oversee the continued growth of Expedia Group Advertising as it scales its travel media network and deepens partnerships globally. He will report to Jochen Koedijk, Chief Marketing Officer, and partner closely with teams that manage Expedia Group’s major advertiser relationships, large-scale marketing investments, and loyalty programs.

Watkins brings more than two decades of experience building and leading global advertising organizations for some of the world’s most influential technology platforms. Most recently, he served as Chief Revenue Officer at Pinterest, where he oversaw the growth of Pinterest’s advertising products and programs, international expansion, and performance-driven, AI-powered advertising offerings.

Over the past year, Expedia Group has expanded its advertising capabilities, investing in AI-powered tools, richer on-site formats, and off-platform reach to connect partners with high-intent, high-value audiences. Aligning Expedia Group Advertising within the Marketing organization is intended to deepen this momentum by pairing the company’s media network with its global brand, performance marketing, and loyalty expertise.

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