By definition, a heritage brand needs to be something of a stalwart within its industry. By remaining conservative, it can uphold certain design vernaculars of a bygone era, thereby ensuring both its own heritage status and the traditions with which its industry hinges upon. This is, of course, the case with many centuries-old watch brands and, perhaps, what you’d think of the British brand Fears, which was founded in 1846. Instead, what we see within the context of its revival in 2016 is a brand that builds upon it’s heritage to produce something appreciative of its archive, yes, but is not handcuffed to its own tradition.
I mention this all to say that a Studio Under0g x Fears collaboration excites me greatly. First and foremost because I’m a fan of Mad Men and its cocktail-inspired release, the Manhattan, is eye-catching enough for me. But also because it shows the forward-thinkingness of a brand that is hellbent on bringing Britain’s oldest watchbrands into the 21st century with one of its youngest.
The Manhattan isn’t the first collaboration between these two brands. Earlier this year, the 02SERIES Gimlet enjoyed a limited release at British Watchmakers’ Day in March. Now, we see a similar event-exclusive release, this time for WindUp Watch Fair NYC next month, where the limited production will be available on a first-come-first-serve basis. With its amber-colored dial and steel cushion case, the Manhattan definitely lives up to the urbanity of its namesake.
Speaking of the case, this reference is based on the Fears Brunswick, one of their most popular models for its understated look and play on the watchmaker’s heritage. Housed within that 38mm case is the manual winding Sellita SW210-1, offering a power reserve of around 42 hours.
The real charm of this watch is in its dial. Fears and Studio Underd0g have built a multi-layered design that plays into each brands’ technical strengths and imagination. A sunburst silver base with a radial fumé is topped with a 1mm-thick amber sapphire disc, mounted with two slotted head pins. The result is a bit of dynamism on the wrist, with the printed details appearing to float, casting a shadow on the lower dial as you move your wrist, or swirl the ice around in your own nightcap.
As mentioned, the 02SERIES Manhattan will be available at the WindUp Watch Fair in New York, starting on October 17, and the retail price is set at $1,300. With only 300 pieces produced, you’ll want to act fast—no last call here. Studio Underd0g x Fears
Brett Braley-Palko
2025-09-25 18:00:00