Noelia Magnusson appointed as Chief Commercial Officer at Ultima Collection

Leader in high-end hospitality, Ultima Collection announces the appointment of Noelia Magnusson as Chief Commercial Officer. A seasoned leader with over 15 years of international experience in luxury hospitality, Magnusson will lead the brand’s global commercial strategy, focused on revenue optimization, distribution, and long-term growth.

Magnusson joins Ultima Collection from Aman Hotels & Resorts, where she served as Global Director of Revenue Management, overseeing total revenue strategy across a global portfolio and supporting key pre-opening projects. Earlier in her career, she held senior roles across Asia-Pacific, leading commercial strategy for multi-property portfolios and driving performance across diverse markets. Known for her data-led approach, she brings expertise across pricing, distribution, and market intelligence.

As Ultima Collection continues to expand its presence across Europe’s key alpine, urban, and Mediterranean destinations – including the recent opening of Ultima Promenade Gstaad this past winter – the brand remains focused on delivering highly personalized, private stays that bridge heritage and design, defined by a strong sense of place and exceptional levels of tailored service. This continued growth reflects a clear ambition to strengthen its position in the private property space while further refining its offering across both established and emerging markets.

In her new role, Magnusson will focus on strengthening commercial performance while further advancing Ultima Collection’s position as a benchmark in ultra-luxury hospitality. Her remit includes refining global strategy, leading digital initiatives, driving high-value growth, and aligning brand, commercial, and guest experience priorities. She will take a targeted approach to revenue optimization – evolving pricing, distribution, and sales strategies to prioritize value over volume – while also developing strategic partnerships to enhance the brand’s ecosystem, with guest experience remaining the central driver across all touchpoints.

Advertisements

Ultima Collection’s portfolio includes properties across Switzerland, France, and Greece, with hotels, private chalets, villas, and residences in Gstaad, Crans-Montana, Geneva, Courchevel, Megève, Cannes, and Corfu.