The appointment follows a series of executive shifts, departures, and changes for the brand, the largest in the stable of watch companies owned and controlled by LVMH. Antoine Pin, a long-time LVMH executive, left the company in January, it was announced, in an abrupt and unexpected departure. Before Pin took on the top role, Julien Tornare served as CEO for less than a year before shifting to the same role at fellow LVMH brand Hublot. Frédéric Arnault, one of the five children of LVMH founder, chairman, and controlling shareholder Bernard Arnault, who works at the French luxury conglomerate, served as CEO before Tornare.
A long-time executive in the luxury sector with roles at brands including Sephora, L’Oreal, and SCMP, Goasglas has been with TAG since 2018, joining the company in Geneva in a digital and customer experience role before heading its operations in APAC from Singapore. She has led the Americas unit from Miami for TAG Heuer since 2023.
Andy Hoffman
2026-03-12 18:55:00