Choice Hotels Asia-Pac expands regional Victorian footprint with Comfort Inn Geelong

Choice Hotels® Asia-Pac has expanded its regional Victorian footprint with the opening of Comfort Inn™ Geelong, a newly refurbished hotel located within Geelong’s historic T&G building.

The 33-room property marks the second Choice Hotels franchise for experienced operator Dinesh Patel and reflects growing confidence in Geelong as one of Victoria’s fastest-growing regional destinations for both business and leisure travel.

Positioned in the heart of Geelong’s CBD, the hotel places guests within walking distance of the waterfront, dining precincts and major attractions, including GMHBA Stadium, the National Wool Museum and the Geelong Arts Centre.

“Geelong continues to evolve as a vibrant regional city with strong appeal across tourism, events and corporate travel,” said Dinesh Patel. “With Comfort Inn Geelong, we saw an opportunity to create a hotel that feels connected to the city’s future while still respecting its past. The T&G building has a strong identity and history within Geelong, so preserving elements of that character was incredibly important to us. We wanted to create a stay experience that feels comfortable, contemporary and genuinely connected to the local community, and we’re incredibly proud of the result.”

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Originally constructed during the Art Deco era, the building has been thoughtfully revitalised to blend heritage character with modern guest comforts.

Features of the property include:

• 33 guest rooms across King, Queen and Double configurations
• Spacious interiors with high ceilings and character finishes
• Penthouse suite with city and ocean views, featuring BBQ facilities
• Planned ground-floor retail activation 

Choice Hotels Asia-Pac CEO Trent Fraser shared that “the opening reinforces the strength of the Comfort brand in key regional markets and highlights the value of working with experienced operators like Dinesh. His continued investment in the Choice Hotels network reflects both his confidence in the brand and the depth of opportunity we see across high-growth locations such as Geelong.”

The hotel participates in the Choice Privileges® program, Choice Hotels’ award-winning travel rewards program, where members can earn and redeem points for reward nights at properties across more than 7,100 hotels, spanning a diverse portfolio of brands in 47 countries and territories.