As I write this article in late May 2026, Bond fans want nothing more than news on the next film in the James Bond franchise. We know it’s going to be directed by Denis Villeneuve, but little else has been announced or decided upon. Namely, we don’t know who is going to play 007 as Daniel Craig has apparently given up his license to kill. So on the spectrum of “new Bond stuff” that fans might be interested in, I’m not sure how many waves the release of a 44mm Omega Chronograph with ties to a new Bond videogame is really going to make, but here we are.
The Seamaster Diver 300M Chronograph 007 First Light is being pitched as a real life version of the watch the James Bond character uses in the upcoming First Light videogame, which is to be released across multiple platforms next week. First Light is a reimagining of the James Bond origin story, and follows a young Bond through the early days of his career with MI6. The watch in the game is, according to Omega, a tool that appears across several missions, and, in the game, is capable of disturbing electronic equipment and emitting a laser from its strap.
Alas, the real thing doesn’t have complications nearly this unique. It’s modeled visually off of the watch that appears in the game, which incorporates subdials that the player accesses to, I guess, fire lasers from the strap, or something of that nature. So naturally a chronograph was the opportune choice for a watch tie in, and this represents the first time a chronograph has been used by Bond in the Seamaster Diver 300M era.
The Seamaster Diver 300M Chronograph is, it’s fair to say, not exactly an enthusiast favorite. The Speedmaster, naturally, is the chrono that gets the most notice from collectors, but beyond that the Diver 300M Chronograph is just outside the realm of what the pickiest enthusiasts tend to gravitate towards. At 44mm in diameter and 17.2mm thick (yikes…), it’s just a big, kind of ungainly hunk of metal.
For this edition, we have a polished black ceramic dial with a PVD bronze ring around the 3:00 subdial for contrast. The hour markers are all rhodium plated and filled with blue emitting Super-LumiNova. The hands are also rhodium plated and skeletonized in the fashion of the current Seamaster Diver 300M watches.
The Seamaster Diver 300M Chronograph 007 First Light runs on the Co-Axial Master Chronometer Calibre 9900, which has 60 hours of power reserve on a full wind. As a METAS certified Master Chronometer, it not only guarantees exceptional timekeeping, but extremely high resistance to magnetism.
I’ll admit that aesthetically speaking, this watch is not for me. But I think it’s worthwhile to look past this specific watch and take note of the larger trend toward video game tie-ins. This seems to be something more and more brands are experimenting with, and it’s noteworthy that Omega has followed Hamilton, their Swatch Group counterparts, after several high profile video game related releases.
I’m not a gamer, so I don’t really have a sense of whether that community is open to this type of product placement or susceptible to this type of marketing strategy. But the simple fact that Omega is dipping into this world would seem to indicate they at least have some data that would indicate they’ll be successful in reaching their intended audience. By the numbers, there’s no doubt that video games reach an enormous market, much of which likely does not immediately overlap with the luxury watch world.
Retail pricing is set at $9,400 which is about $553 per millimeter of thickness. More information about the new Seamaster Diver 300M Chronograph 007 First Light can be found at Omega’s website here.
Zach Kazan
2026-05-21 16:00:00