Watches & Wonders: TAG Heuer Reinvents (a part of) the Chronograph with the Monaco Evergraph


And this is where we can get back to some of the TH80’s features. The top side of the movement is appealingly symmetrical across both axes, featuring oversized transversal bridges at the top and bottom. The bridge at twelve is over the barrel, featuring a jeweled pivot directly under a floating TAG Heuer logo. The bridge at six, and this is where things get interesting, holds the balance. As such, it’s safe to call this a dial-side balance. And as a fan of dial-side balances, I think this is very cool, as they are fairly unheard of on chronographs, let alone high-beat watches.

While there is a certain chaos to these open dials that TAG and other LVMH brands are quite fond of, this is on the palatable side, given the very attractive movement layout, which, by the way, is fully square to fill the case. My only gripe is that the sub-dial at nine is an active seconds, which feels redundant with the balance on full display. I would have preferred a 12-hour counter. With that said, the minute counter at three does go to 60, which is uncommon and preferable.

If you’ve been keeping track of these higher-end TAG chronos, you’ll probably recall that the Monaco Split-Seconds from 2024 was 135,000 CHF, the follow-up “Air” version was 150,000 CHF, and this year’s Carrera Split was $127,000. So, you’re likely expecting another bonkers price tag. Well, not quite (as bonkers). The Evergraph comes in at $25,000 USD/CHF, which, while a lot of money, is a full 100k less than its predecessors.

My guess is that this comes down to hand-finishing, but perhaps the strategy was also to create sticker shock, making the Evergraph feel more reasonable. Either way, it’s a pretty rad watch, and points toward an interesting future for TAG’s chronos. Hopefully, the innovations present here will trickle down over the years into their sub-$10k models, making them more compelling.

The Monaco Evergraph is available in two versions, a light model that speaks to the original Monaco design, and a DLC version that references the “dark lord.” The Monaco Evergraphs are not limited. TAG Heuer



Zach Weiss

2026-04-14 20:00:00