As Asia-Pacific’s events sector continues to reach new heights, Accor returns to AIME 2026 with a refreshed and future-focused meetings and events portfolio, reinforcing its leadership across Australia and the Pacific.
With more than 400 hotels, resorts and apartments across the Pacific, Accor offers one of the region’s most diverse meetings and events ecosystems, spanning large-scale convention centres, creative lifestyle venues, coastal retreats and design-led urban addresses.
Business events demand across the Pacific continues to accelerate, with Accor recording a 19% growth in conference, incentive and group bookings year-on-year, particularly across major city destinations and resort-based conference precincts. This momentum reflects renewed confidence in face-to-face connection, alongside growing demand for flexible, experience-led venues that support productivity, wellbeing and meaningful engagement.
“Meetings and events are a cornerstone of our growth strategy in the Pacific,” said Adrian Williams, Chief Operating Officer for Accor in the Pacific region. “We are seeing strong, sustained demand from corporate and incentive planners who are looking for venues that go beyond traditional function spaces – places that inspire connection, creativity and impact. With ALL Accor Meetings & Events, we’ve embedded meetings and events into our broader loyalty ecosystem, recognising the pivotal role organisers play and ensuring their impact is rewarded well beyond the event itself.”
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New and enhanced meetings and events destinations
Accor continues to focus on evolving its portfolio of meetings and events venues, upgrading established conference destinations to meet the changing needs of planners and delegates. Recent transformations include:
· Eden, Shadow Play Melbourne by Peppers
Perched on Level 46 of the Southbank hotel, Eden is a newly unveiled premium events space offering panoramic city views and contemporary interiors. The space accommodates up to 120 guests standing or 60 seated, making it ideal for both intimate gatherings and high-end showcases.
- The Adnate Perth – Art Series
The launch of Alma Events by BAHA introduces a bold, boutique events venue in the heart of Perth’s CBD, blending art, culture and culinary flair with flexible spaces designed for creative business gatherings. Designed to host between 20 and 150 guests, Alma is a versatile space filled with natural light, flexible floorplans and a seamless flow between indoor and alfresco areas.
- Novotel Sunshine Coast Resort
Entering a major new chapter, the resort is undertaking a transformation of guest rooms alongside enhancements to conference facilities, strengthening the Sunshine Coast Convention Centre precinct as one of Australia’s premier coastal destinations for conferences of up to 1,400 delegates.
Recent openings shaping the future of business events
Recent openings across Australia further strengthen Accor’s appeal to event organisers seeking distinctive venues with strong design, dining and social credentials:
- Elysium Noosa Resort – MGallery Collection
An elevated coastal destination for executive gatherings, offering a collection of light-filled meeting spaces, complemented by refined dining and resort-style accommodation – ideal for board meetings, senior leadership offsites and luxury incentive programs.
- The Brighton Hotel Sydney – MGallery Collection
A landmark waterfront destination featuring 11 flexible event spaces, including two statement ballrooms, ideal for conferences, incentives and premium events.
- Novotel Sydney Cabramatta
Strengthening Western Sydney’s meetings and events landscape with contemporary facilities for up to 650 delegates within the wider complex.
Accor’s meeting and events footprint across the Pacific was further strengthened through a series of recent additions, further expanding choice for planners in key city and regional markets. Signings in 2025 include Mercure Sydney St Leonards, Saint Kilda Beach Hotel, Mantra Meridien Adelaide, Mantra Hobart Airport and Mantra Mount Gambier. These properties all offer on-site meeting spaces with natural light, reinforcing Accor’s ability to support meetings, workshops and corporate gatherings of all sizes across a broad range of destinations.
Looking ahead: upcoming openings in 2026
Accor’s Pacific pipeline continues to grow, with several new hotels opening in 2026 that will further expand meetings and events capacity across key markets:
- Mercure Melbourne La Trobe Street
Offering an intimate event space in the heart of the CBD. Opening March 2026.
- Pullman Hamilton (New Zealand)
Designed around Pullman’s blended business philosophy, the hotel is set to offer contemporary meeting and event spaces that support connection, collaboration and modern ways of working.
Lifestyle – Ennismore
Making its Australian debut in 2025, Ennismore – the fastest-growing lifestyle hospitality company – opened three hotels across three cities, each the perfect setting for celebrations, meetings and events. Ennismore is a joint venture with Accor, in which it holds a majority shareholding.
A design-led coastal retreat offering elevated meeting experiences alongside resort-style accommodation and wellness facilities. The Mondrian Ballroom is an ideal venue for meetings, presentations and celebrations, seating up to 340 guests.
Bringing the globally recognised Hyde lifestyle brand to Australia, this reimagined CBD address offers an energetic, culture-driven backdrop for creative meetings and events with five dedicated venues.
- 25hours Hotel The Olympia Sydney
Dubbed “Sydney’s cultural playground”, Australia’s first 25hours address contrasts heritage architecture with playful, flexible spaces designed for social connection, workshops and unconventional gatherings.
- HYDE Perth (opening in 2026)
Bringing lifestyle-led event experiences to Western Australia. The Green Room, the hotel’s largest purpose-built space, will host up to 75 guests, perfect for product launches, wedding receptions, and corporate events. Opening March 2026.
Rewarding planners through ALL Accor Meetings & Events
Accor has evolved its meetings and events loyalty proposition with the introduction of ALL Accor Meetings & Events, fully integrating meetings and events into the ALL Accor ecosystem. Event bookers simply need to register at ALL.com to earn Reward and Status points on eligible meetings and events, with added benefits including non-expiring points (subject to one eligible event or stay every 12 months) and access to the full range of ALL Accor rewards and experiences.
Event organisers can currently take advantage of the Let’s Make It Rewarding offer, with the opportunity to earn double Reward points on eligible meetings and events at participating hotels across Asia Pacific, the Middle East and Africa. By registering for the offer, ALL Accor members will receive 2X Reward points once their event is held and paid (before 31 May 2026), with points credited within the following month. Reward points can then be redeemed across future events, hotel stays and experiences, making every meeting work harder for organisers.
Embedding sustainability and responsible events
Sustainability remains integral to Accor’s meetings and events strategy. Across the Pacific, hotels are supporting planners with measures including waste reduction initiatives, energy-efficient venues, responsible sourcing, and the option to host lower-impact events aligned with corporate ESG objectives. Accor has also reached an important milestone with over 230 hotels now eco-certified – that’s more than 60% of its Pacific network.
“Planners are increasingly looking for partners who can help them meet their own ESG commitments without compromising on experience,” said Adrian Williams. “That is why we are embedding sustainability into how our venues operate and how events are delivered. From large convention centres to boutique lifestyle venues, we are focused on giving organisers practical, credible ways to host more responsible events.”
Through Group-wide commitments and property-level action, Accor continues to support organisers seeking to balance performance with purpose, ensuring meetings and events deliver lasting value for people, communities and the planet.
Accor’s portfolio in the Pacific region spans iconic destinations such as the Barossa Valley, Sunshine Coast, Gold Coast, Auckland and Queenstown. The Group currently operates 23 renowned international brands in the region, including Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, JO&JOE, Mercure, BreakFree, ibis, ibis Styles, and ibis budget, alongside Ennismore’s vibrant SO/, Hyde, Mondrian, and 25hours brands.
Accor
2026-02-13 00:56:00