So vast and varied is the Citizen lineup, that it’s easy to miss new releases, even when they definitely shouldn’t be missed. It’s that breadth and diversity of models that make Citizen such a storied brand, and two new Promaster models are fresh on the scene to add even more flavor.
The Promaster Land GMT touts travel-ready capabilities of the Promaster Air GMT, but focuses it on grounded robustness instead of pilot task-managing. All of that sounds complicated, but really boils down to aesthetics, materials, and sizing. With two dial color options, the Promaster Land is burly and simple, but bold enough to catch some attention on the wrist. Both models feature a 39.5mm stainless steel case with a fixed 24-hour GMT bezel, giving the watch a muscular, no-nonsense silhouette, whether on the provided bracelet or strap. Even numbers receive the numeral treatment on the bezel, with indices marking the odds. The crown sits at 6 o’clock, matching the date window, and providing a standard, balanced profile that appears almost soft, given the dimensions of the case, and the typeface used.
The two dial colors reflect the practicality-first design ethos of the Promaster Land: red and blue, or reference BJ7150-50W and BJ7150-09L respectively. Both feature the same detail accoutrements, with large, effortlessly visible white numerals and hour, minute, and second hands, and a yellow, arrow-tipped GMT hand. A relatively subtle minute track circles the dial, but doesn’t draw much attention, and thick indices sit in place of the 3, 6, and 9 numerals. A chunky downwards-facing triangle marks the 12, and the Citizen nameplate and “Eco-Drive GMT” text sit opposing above and below the center of the dial. It’s all very balanced, with usability as the clear priority over clever or innovative design; still, it’s a handsome layout in which it’s hard to find fault.
Both dials wear a texture inspired by rocky terrain, according to Citizen. The texture is satisfying in a very gritty way, and gives much more character to the red and blue colors, which are admittedly not very exciting in their own right. The red is a darker hue, almost wine-colored, and in my opinion works best with the yellow GMT hand and steel case. The blue model is good-looking, but the shade is a little too bright to appear luxurious; a deeper blue may have worked better in upselling the otherwise lowkey design of the watch.
Inside, the Promaster Land GMT is powered by Citizen’s light-powered Eco-Drive Caliber B878 movement, which should render the GMTs as reliable as other Eco-Drive models have proven to be. Furthermore, it’s in that decision to put practicality first in the Land’s design that Citizen have succeeded here: the Land GMT will appeal to travelers like the Air GMT does, yes, but it will be a more sensible option for anyone looking for simplicity, reliability, and straight-up unbreakability. So, while it’s not as eye-catching or busy as other Promaster models—or similar GMTs from other brands—it’s sure to be a solid go-to budget GMT for many a traveler and everyday watch user (and abuser) for years to come.
The Citizen Promaster Land GMT is available now on Citizen’s website and retails for $595.
Elodie Townsend
2026-02-11 21:00:00