Jason Pirock appointed Vice President Global Brand Marketing at Outrigger Hospitality Group

OUTRIGGER Hospitality Group today announced the appointment of Jason Pirock as Vice President, Global Brand Marketing, effective September 1, 2025.

Pirock comes to OUTRIGGER from Springboard Hospitality, where he led marketing, brand and communications strategy for 50+ boutique hotels, restaurants and bars nationwide. He has more than 18 years of senior marketing leadership experience with Springboard, Aparium Hotel Group, and brands including Hyatt, Brookfield Retail Properties, Target and Sears.

In his new role, Pirock will drive global brand strategy and lead the development of media and marketing initiatives. He will oversee creative and content strategy, brand campaigns, social media strategy, digital/seo marketing and communications while managing brand resources and ensuring consistency across all touchpoints, including all branded on-property amenities and programs.

Pirock holds a Bachelor of Science in Marketing Management from the University of Akron and has been recognized as a Brand Innovators ’40 Under 40 Midwest’ honoree.