Makeready, the Dallas based hospitality company that creates, manages, and operates independent hotel, restaurant, and retail brands, is pleased to announce the expansion of its sales leadership team with the promotion of Tiffany Alves Hafer to Vice President of Global Sales – Group. She joins William Bullens, Vice President of Sales, in advancing the company’s dynamic commercial strategy.
Tiffany Alves Hafer has been promoted to Vice President of Global Sales – Group, leading group sales strategy and execution across Makeready’s portfolio. With nearly two decades in hospitality sales, including leadership roles at The Beekman and Thompson Hotels, Alves Hafer has been instrumental in shaping Makeready’s success story, driving over $14 million in sales since joining the company. With a fashion background, her creative, relationship-first approach and understanding of culture-driven clients have positioned her as a trusted partner for planners across industries.
This leadership change comes as Makeready continues to expand its portfolio, now managing The Laylow in Waikiki, Clayton Hotel & Members Club in Denver, and The Greenleigh in Houston, set to open in 2026, further strengthening the company’s presence in key lifestyle and independent hotel markets. Together, this leadership team will shape Makeready’s next chapter of growth, enhancing the company’s ability to connect with clients around the world, deepen relationships with partners, and deliver exceptional experiences that reflect the brand’s signature sense of place.
Guest Contributor
2025-10-31 00:59:00