Together, the two MOOCs offer a comprehensive and hands-on learning journey. Participants can learn the foundations of rural tourism development, discover how to assess and leverage their rural tourism assets, and design authentic, experience-driven offerings that reflect local culture and values. Additionally, they gain insights into marketing and branding tools ensuring that tourism products reach and resonate with relevant audiences.
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Through the Design Thinking for Rural Tourism Development course, learners are introduced to human-centered design that emphasizes empathy, creativity, and co-creation. Participants can learn how to co-create tourism solutions alongside local communities, using tools for ideation, prototyping, and evaluation to foster sustainable and inclusive development.
At the same time, the Product Development and Marketing for Rural Areas course dives into practical strategies for building rural tourism experiences, from stakeholder engagement to crafting compelling narratives and marketing campaigns. Both courses integrate global case studies and best practices, enabling learners to apply their knowledge to real-world challenges.
UNWTO
2025-10-31 01:08:00