The blue cobblestones of Old San Juan are packed long before lunch. At El Yunque National Forest, the sound of waterfalls carries through the trees. Along the west coast in Rincón, surfers paddle out beneath orange evening skies. Puerto Rico has become one of the Caribbean’s most in-demand destinations, and getting there is about to get easier from another part of the United States.
Southwest Airlines is expanding its Puerto Rico network with the launch of new service from Indianapolis and the addition of a new route from Columbus, Ohio, bringing thousands of additional seats to the island and strengthening air connections between Puerto Rico and the American Midwest.
According to the Puerto Rico Tourism Company, the expanded service is expected to generate approximately $2.3 million in economic impact and contribute roughly 3,130 additional passenger arrivals through Luis Muñoz Marín International Airport in San Juan.
The announcement adds another chapter to Puerto Rico’s ongoing airlift growth story, one that continues to bring new visitors to the island’s beaches, historic districts, rainforests and resorts.
A New Nonstop From Indianapolis
The newest route is already flying.
Southwest launched nonstop service between Indianapolis and San Juan on June 6. The route operates on Saturdays through early August, creating a direct connection between Indiana and Puerto Rico during one of the busiest vacation periods of the year.
The flight gives travelers in Indiana a simpler path to a destination that continues to outperform much of the Caribbean in visitor demand.
Puerto Rico has several advantages that continue to drive growth. U.S. citizens do not need a passport. The U.S. dollar is the local currency. Mobile phones operate normally. Flights arrive as domestic service.
Once you land, the experience feels distinctly Caribbean.
You can spend the morning walking the streets of Old San Juan, the afternoon swimming at Isla Verde Beach and the evening at a waterfront restaurant overlooking San Juan Bay.
The next day might mean hiking to waterfalls in El Yunque National Forest or boarding a catamaran bound for the cays and reefs off Puerto Rico’s eastern coast.
The ease of travel continues to make the island one of the most appealing warm-weather destinations in the region.
Ohio Joins The Network Next
Southwest is also looking ahead to winter.
The airline has officially opened ticket sales for a new nonstop route connecting Columbus, Ohio and San Juan, marking Southwest’s first service between the two cities.
Flights begin on Jan. 9, 2027, operating weekly on Saturdays through March 10, 2027.
The timing is notable.
January through March represents one of the strongest travel periods for Puerto Rico, when winter weather across much of the mainland United States drives demand for Caribbean vacations.
The new route gives travelers in central Ohio direct access to one of the Caribbean’s most diverse destinations during peak season.
The addition of Columbus also expands Southwest’s footprint in a market that has become increasingly important for Puerto Rico tourism officials seeking to attract visitors from beyond traditional gateway cities.
Puerto Rico Keeps Building Airlift
The latest Southwest expansion reflects a broader trend.
Puerto Rico continues to attract additional flights from major U.S. carriers as visitor demand remains strong.
Southwest currently serves San Juan from Fort Lauderdale, Orlando, Tampa, Chicago, Indianapolis, Baltimore, St. Louis, Nashville, Austin and Houston, a network that’s even more important after the collapse of Spirit.
With the launch of Columbus service, the carrier will operate 10 mainland routes into Puerto Rico.
Tourism officials have made airlift expansion a central part of the island’s tourism strategy, viewing new flights as a direct contributor to visitor growth, hotel demand and local economic activity.
Governor Jenniffer González Colón said the route expansion reflects confidence in Puerto Rico’s tourism sector and the island’s position as a competitive destination for leisure travel and investment.
Tourism Company Executive Director Willianette Robles Cancel told Caribbean Journal the additional routes will help increase visitor arrivals while strengthening Puerto Rico’s tourism economy.
The results are increasingly visible across the island.
Hotels continue reporting strong occupancy levels. New development projects remain active. Airlines continue adding seats.
The momentum has become one of the defining tourism stories in Puerto Rico.
Why Puerto Rico Continues To Attract New Visitors
Few destinations in the Caribbean offer the same variety within such a short distance. Old Spanish forts overlook San Juan Bay. Rainforest trails wind through El Yunque, the only tropical rainforest in the U.S. National Forest System.= Bioluminescent bays glow after dark in Vieques and Fajardo. Surf breaks draw visitors to Rincón. It’s got so much to offer.
Food remains one of the island’s strongest draws, from roadside lechoneras to chef-driven restaurants in Condado, Miramar and Old San Juan. (And bacalaito, too).
That range of experiences continues to broaden Puerto Rico’s appeal among travelers looking for more than a beach vacation.
Many visitors arrive for one attraction and leave having discovered several others. A trip planned around Old San Juan often expands into a rainforest excursion. A beach vacation frequently turns into an island-hopping adventure.
Where To Stay In Puerto Rico
The Four Seasons Resort Puerto Rico
One of the most anticipated luxury hotel projects in the Caribbean is the new Four Seasons Resort Puerto Rico.
The property (the former St. Regis) has brought the globally recognized luxury brand to Puerto Rico for the first time, adding another high-end option to an island that continues to attract affluent travelers seeking beachfront accommodations and premium resort experiences.
Its arrival is expected to become one of the region’s most significant hotel openings.
The Hyatt Regency Grand Reserve Puerto Rico
On the northeastern coast in Río Grande, The Hyatt Regency Grand Reserve Puerto Rico remains one of the island’s premier resort choices.
The property includes a sprawling pool complex, extensive beachfront, multiple dining venues and convenient proximity to El Yunque National Forest. Its location also places guests within easy reach of marinas, snorkeling excursions and boat trips departing from Puerto Rico’s eastern coast.
The resort continues to attract families, couples and travelers looking for a full-service Caribbean getaway.
The Rincón Beach Resort
Along Puerto Rico’s west coast, The Rincón Beach Resort gives you a completely different experience.
Palm trees line the shoreline. Waves roll onto the beach throughout the day. Sunset becomes the evening gathering point.
The hotel places guests close to some of Puerto Rico’s best-known surf beaches and the restaurants, bars and coastal attractions that have made Rincón one of the island’s most beloved destinations.
The west coast remains one of the strongest choices for travelers looking to experience a quieter side of Puerto Rico.
More Ways To Reach The Island
Southwest’s new Indianapolis service is already bringing additional visitors to Puerto Rico. The new Columbus route will add another direct connection when flights begin in January.
Together, the routes strengthen Puerto Rico’s position as one of the Caribbean’s most accessible destinations.
More nonstop flights mean more opportunities to spend a weekend wandering the streets of Old San Juan, hiking beneath waterfalls in El Yunque, watching surfers at Rincón, relaxing on the sand at Isla Verde or checking into resorts like The Hyatt Regency Grand Reserve Puerto Rico, The Rincón Beach Resort and the upcoming Four Seasons Resort Puerto Rico.
And the list of cities with direct access to the island keeps getting longer.
What The Flights Cost
Flights are pricing at about $527 roundtrip right now between Indiana and San Juan, according to what I found on Google Flights.
Guy Britton
2026-06-07 02:02:00