The Biel/Bienne-based company, in a statement, said Monday that “the response to the Royal Pop Collection has been phenomenal worldwide,” and demand is extremely high. Swatch said that in “around 20 Swatch stores” out of a total of 220 stores globally where the Royal Pop was launched, “challenges arose on launch day because the queues of interested customers were exceptionally long, and the organization of some shopping malls was not sufficient to handle this level of turnout.” Swatch said the situation was similar to the MoonSwatch launch in March, 2022, which also saw stores hit by long lines.
“As with the MoonSwatch, the situation has now normalized somewhat after the launch day, especially after we communicated once again that the Royal Pop Collection will be available for several months,” Swatch said.
Andy Hoffman
2026-05-18 15:00:00