Hands-On: The Tudor Monarch – Hodinkee

While I’d argue that the relevance of the Black Bay, especially the 58, is not under any threat, the Monarch is new, unconventional, and represents the next step up in price. If you’ll accept that the previous pricing core for Tudor was $3,500-$4,500 (give or take), I think it has expanded to cover more models and, yes, somewhat higher prices. I think today, for the brand’s sport offerings, the core starts with the Ranger ($3,550) and tops out around the Pelagos ($6,025). You can pay more for the Ultra, or for a carbon case, but I see those as extensions of the core. 

Within that price range, the Monarch sits under $6,000, and in the context above, that feels realistic to the current scenario, both for Tudor in 2026 and for what the Monarch is for the line-up. Yes, it’s outside the core, but it’s also a distinct model with its own movement, upgraded finishing, and a pin to Tudor’s 100th anniversary.