When you think of DNA in living beings like plants and animals, we know it decays over time. Haelixa combats this with a patented encapsulation method that protects its DNA strands. So, how exactly does this nano-sized DNA technology work? “The application process is quite simple,” Link explains. “The DNA marker is applied through submersion in a carrier liquid, typically isopropanol, which evaporates without any residual residue. The biggest question we get asked is how this DNA marker will stand up to the lifecycle of a product, not just wear and tear, but through repairs or even refurbishing,” he continues. “We have our own in-house processes to simulate several decades of aging, and many of our clients have their own processes as well. Our technology has always withstood these tests.”
Of course, the application method is only 50% of the equation. There’s also the testing method. Thanks to Covid, we’re all acutely familiar with rapid PCR tests – that’s exactly the process Haelixa uses. Once the DNA-based nanoparticles have been successfully applied to a product, you simply swab the object with an individual-use, sterilized pad, insert the pad with the collected sample into the sample holder, place it in the provided testing machine, and receive your results within 30 minutes.
“We have clients we work with long-term who continually need unique DNA sequences for different products,” shares Link. “However, our business model is aimed at equipping brands with all the tools to track and authenticate their products on their own in perpetuity once they receive their DNA marker. They don’t need to come to us to complete testing – they can install the verification machines in their headquarters, service centers, or boutiques for rapid results.”
Cait Bazemore
2026-05-14 17:00:00