Introducing: Naoya Hida & Co.’s 2026 Slate Of Releases, Including Two Brand-New Models And Their First Porcelain Dial



I have to give credit to the Hida team for expanding their lineup each year. That’s impressive, since I know that their team is pretty small and, I’m sure, quite taxed with all the handwork that goes into the dials. And man, do I love the dials, especially the beautiful hand-engraved Breguet numerals. I’m really a fan of the Type1E, especially.

That said, over time, I’ve become more sensitive to the pricing of some Hida releases. Maybe that’s just more emphasized by the chronograph this year, given that it’s about eight times the price of the Nivada Grenchen and almost four times the price of the Raymond Weil (which people were already skeptical of). I know the dial engraving adds to the cost, but that much seems surprising. I would imagine a lack of economies of scale comes into play. It’s quite beautiful, but at nearly $40,000, it’s quite expensive.





Mark Kauzlarich

2026-04-30 17:00:00