Hickory Global Partners today announced the full integration of Tickitto, a high-tech API platform providing access to curated live events and experiences worldwide. The move enables Hickory’s travel management companies, corporate travel departments and corporate direct members to seamlessly source, manage and distribute tickets for concerts, sporting events, Broadway shows and exclusive local experiences while earning 8% commission on every transaction.
As business travel continues to evolve, travelers are increasingly extending work trips for personal experiences, particularly around concerts, sporting events and cultural moments. This shift presents a clear opportunity for business travel advisors to promote longer stays and stronger traveler satisfaction.
“This isn’t just about adding tickets. It’s about unlocking a new layer of value in business travel,” said Chris Dane, president and managing partner of Hickory Global Partners. “Bleisure is no longer a trend, it’s an expectation. By enabling Hickory members to package events into business trips, we’re helping them drive incremental revenue while strengthening client loyalty.”
The integration follows Tickitto’s recent U.S. launch through its parent company, InteleTravel, and marks a significant expansion of Hickory’s capabilities. While only members receive the 8% commission, any agency, CTD, corporation, or Hickory supplier can book their live events tickets on their website, delivering a more dynamic, experience-driven travel package tailored to business travelers.
Advertisements
Founded in 2018, Tickitto was designed to modernize ticketing and event sales. Through third-party partners, it purchases tickets directly from event providers and resells them to consumers. The platform’s user interface allows travelers to browse precise event options — from major sporting events and concerts to unique local experiences unavailable elsewhere.
“Business travelers don’t just want efficiency — they want more meaning in their trips,” said Dana Lattouf, CEO and founder of Tickitto. “By embedding events into corporate travel, we’re helping advisors turn a flight and hotel into a complete experience. That drives both revenue and long-term loyalty.”
The announcement comes as demand for experiential and “bleisure” travel continues to grow. Business travelers are increasingly extending trips to include leisure experiences, and Hickory members are now uniquely positioned to meet that demand by packaging premium event access alongside traditional corporate travel services.
As the lines between business and leisure continue to blur, Hickory Global Partners is equipping its members to stay ahead by transforming business travel from a necessary cost for companies into a driver of engagement, revenue and loyalty.
Guest Contributor
2026-04-30 00:30:00