Choice Hotels Asia-Pac is strengthening its footprint in Australia and expanding its presence in the Northern Territory with the addition of Comfort Inn Darwin, a 63-room hotel located in the heart of the capital city’s CBD.
The property offers a contemporary base close to Darwin’s key attractions, including the iconic Crocosaurus Cove, and is positioned on the edge of the Darwin Waterfront Precinct. The precinct features a wave pool, manmade sandy beach, and signature saltwater lagoon with year-round swimming. Comfort Inn Darwin provides centrally located accommodation with modern amenities and a relaxed tropical aesthetic reflecting the unique character of the Top End.
Comfort Inn Darwin has undergone an extensive refurbishment, with all guest rooms recently being fully renovated. A suite of new facilities has also been introduced to enhance both corporate and leisure stays, including a fully equipped communal kitchen, guest laundry, and vending facilities.
“Expanding our presence in a key gateway city like Darwin is a testament to the continued appeal of the Comfort brand for owners looking to leverage our global reach and local expertise,” said Trent Fraser, Choice Hotels Asia-Pac CEO. “Comfort Inn Darwin reflects the brand’s focus on well-located stays that deliver great value. Just a short walk from Smith Street Mall, the hotel offers a convenient base for guests wanting easy access to Darwin’s key business, dining, and leisure precincts, with all the essentials needed for a restful stay. Overall, this property provides a level of convenience and quality that’s important for both corporate and leisure travellers.”
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Having joined the Comfort Inn network this year, Owner Richard Ting said franchising with Choice Hotels has supported the property’s future direction.
“After developing this boutique offering in the heart of the CBD, we recognised the value of aligning with a global brand like Choice Hotels to support the next phase of the property’s growth,” Richard said. “Working with Choice Hotels has strengthened our market reach and booking channels, particularly among corporate and international travellers.
“Our experience throughout the onboarding process has been very positive, with strong support from the Choice Hotels team, including on‑site training and operational guidance. Joining the Choice Hotels network allows us to leverage established systems and expertise to enhance the guest experience while delivering the high level of service today’s travellers expect.”
Beyond its prime location, the hotel offers a seamless guest experience featuring self-check-in options and 24-hour assistance for total peace of mind. Guests can also enjoy complimentary access to the nearby Lime Fitness on Smith Street, perfectly catering to those who want to maintain their routine while on the road. Plus, Choice Privileges members can unlock even more value with an exclusive 10% discount* when booking direct.
Choice Hotels
2026-04-20 00:46:00