There is already a bevy of alternatives or side venues to the mighty Watches and Wonders, taking place during what’s now known as Geneva Watch Week. Maxime Couturier and Lorenzo Maillard expect there’s room for one more. They’re the guys behind Chronopolis, a new gathering space in downtown Geneva that’s promising to give profile to the 20 or so brands participating during what’s arguably the most important week of the year for the industry.
Armed with a hipster watch enthusiast persona, Couturier, Maillard, and their crew of dealers, collectors, and friends embody what makes the watch scene cool and fun in Geneva. Now they’re trying to bring that same attitude to Chronopolis with brands paying for the privilege of being part of their scene. In a discussion ahead of the show, we discuss why there’s a need for yet another watch fair and what’s the best way to get young people excited about watches.
Andy Hoffman
2026-04-01 15:00:00