Patrick Fisher has been appointed President of Hotel ZaZa, a collection of four distinctive luxury properties across Dallas, Houston, and Austin. Fisher will oversee hotel operations, brand strategy and future growth initiatives as the brand enters its next phase following a 2024 acquisition by Rockbridge Holdings. Known for bold style, social energy and a deeply loyal guest base, Hotel ZaZa is positioned to build on its strong market presence under Fisher’s leadership, aligning Rockbridge’s long-term value-driven approach with a continued focus on distinctive, design-forward experiences.
Fisher will lead the full Hotel ZaZa portfolio – including Hotel ZaZa Dallas Uptown, Hotel ZaZa Houston Museum District, Hotel ZaZa Houston Memorial City and Hotel ZaZa Austin Downtown – with a focus on guest experience, programming innovation and internal culture to enhance brand growth. Partnering closely with ownership and on-property leadership, he will shape the brand’s long-term strategy, while enhancing each hotel’s distinctive character and experiential identity. Fisher’s knowledge of luxury hospitality will be a key asset in upholding the guest-centric foundation that has fueled the brand’s strong repeat visitation over the past two decades.
Fisher joins Hotel ZaZa from the Ian Schrager Company, where he most recently served as Chief Operating Officer, reporting directly to founder and CEO Ian Schrager. In this role, he managed an owner operator hospitality model that integrated operations, design and development across properties in New York, Los Angeles, and Miami. His proven track record of leading iconic hotels and resorts positions him to elevate Hotel ZaZa’s captivating and immersive style, ensuring each property delivers a one-of-a-kind visit.
Before joining the Ian Schrager Company, Fisher served as Senior Vice President and Managing Director at Fontainebleau Development in Miami Beach, overseeing operations Fontainebleau Miami Beach Resort & Spa, JW Marriott Miami Turnberry Resort & Spa, Turnberry Isle Country Club and a portfolio of affiliated properties across the East Coast. His earlier career highlights include roles with The Ritz-Carlton Hotel Company, MGM Resorts in Las Vegas, and a corporate leadership position with Montage International, where he oversaw the Montage and Pendry brands across North America. Fisher grew up in Bethesda, Maryland and is a graduate of Louisiana State University.
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Guest Contributor
2026-04-01 00:57:00