Accor Plus, Accor’s leading subscription business, won the ‘Best Loyalty Programme Re-Launch’ award for ALL Accor+ Explorer at the Asia Pacific Loyalty Awards in Melbourne, Australia, on March 19, 2026.
ALL Accor+ Explorer is the next evolution of Accor Plus, unveiled in October last year. It unifies Accor’s 30+year-old subscription loyalty proposition across 20 countries and has transitioned more than 450,000 members, marking the largest transformation in the programme’s history.
The new proposition was shaped by member insights and extensive research, with customers seeking greater value, insider privileges, memorable experiences, and a stronger sense of belonging and recognition. The result is a seamless ecosystem designed to deepen guest loyalty and boost hotel revenue through discounts on stays and dining, elite status, and access to unique experiences.
“This relaunch required a bold reimagining of what a subscription can achieve,” says Emilie Couton, Chief Executive Officer of Accor Plus. “To see that ambition recognised by our peers, an industry that understands the complexity of transformation at scale, is incredibly rewarding. This reflects the care, craft, and ambition behind the work, and we’ve proven that when you prioritise a seamless digital experience and deliver strong value, you earn long-term guest advocacy.”
Advertisements
The Asia Pacific Loyalty Awards recognise excellence, innovation, and best practice in the loyalty industry across the Asia Pacific region. To win ‘Best Loyalty Programme Re-Launch’, judges assessed creativity, innovation, and emotional engagement, as well as improvements in the key business measures since the program’s re-launch.
The ALL Accor+ Explorer community has access to exclusive benefits across dining, wellness, and travel experiences in the region, alongside ALL Accor Gold status or higher in Accor’s free global loyalty programme. It also offers two free nights every year, a guaranteed 15% off room rates worldwide, available across more than 4,500 hotels and over 30 brands, and 30% off dining and 15% off drinks at more than 1,600 restaurants and 1,200 bars across the Asia Pacific.
The recognition reflects the people behind the programme, from the Accor Plus team to the wider Accor and ALL Accor network, as well as the hotel teams who bring its benefits to life for members every day, from front-of-house to dining and bar environments.
Members can manage hotel bookings, track points and status, and redeem rewards in the ALL Accor booking platform and app. Perks can be enjoyed at more than 25 Accorhotel brands across Asia Pacific, including Raffles, Sofitel Legend, Fairmont, Sofitel, MGallery, 25hours, Hyde, Mondrian, Mama Shelter, SO/, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget. Global discounts are also available at the above hotel brands as well as Emblems, Adagio, and Greet.
Accor
2026-03-31 00:36:00