Ever since I got the results back from a DNA test I sent off to Ancestry, I’ve become something of an unrepentant Anglophile. That doesn’t mean I’ve covered my walls in Union Jacks or suddenly embraced everything coming out of Britain (I still think The Beatles are just okay). But even so, I do have a bit of a soft spot for all things English – and you can include Farer in that mix.
Farer has long been a watchmaker that I’ve admired, not least of all because there’s a good chance that anyone on their payroll and I are related (it is a rather tiny island). In reality, Farer has built a brand on two pillars which have made it undeniably eye-catching: a keen sense of color and a suite of watch types for anyone’s personal preference. And with the release of their latest 35mm Cushion Case collection, we see both of these qualities in action.
The new models build on the cushion-shaped case Farer first introduced in 2022, but bring the design into a smaller format. Measuring 35mm across and just 10mm thick, the new collection has had some design changes to better suit the updated diminutive size. Subtle adjustments to the case architecture give the design a slightly sharper and more contemporary feel. The bezel now slopes more dramatically, helping the polished surfaces catch the light from multiple angles. That curvature continues through the case sides into Farer’s distinctive “bat ear” lugs, while a scalloped section between them allows the strap to sit closer to the case, creating a more integrated overall look for the silhouette.
Within the collection, we see Farer’s true talents in color and texture come to life with the launch of the Furneaux and the Belzoni. Each dial begins with a pressed surface pattern before multiple layers of paint are applied while the dial spins, pushing pigment toward the outer edges and creating a subtle gradient effect before being sealed under a polished lacquer. This process adds depth and variation to the dial, allowing the texture and color to shift depending on how the light hits the surface, which is especially eyecatching considering the two colorways of the 35mm Collection.
The Furneaux (named after 18th-century Royal Navy navigator Captain Tobias Furneaux) leans into warmer tones, with a textured dial that shifts through shades of pink. Polished batons and numerals at 12, 3, 6, and 9 sit against the dial’s textured pattern, while a blue suede strap adds a contrasting note that helps ground the overall look rather than letting the color feel “loud” or flashy.
In contrast, the Belzoni (named for English traveler and writer Sarah Belzoni) heads in a slightly more traditional direction with a teal dial featuring a radial bark-like texture. Matching teal accents appear on the minute track and at the tip of the seconds hand, where Farer places its signature “A.” The Belzoni is finished with a simple tan suede strap.
Both versions of the 35mm Cushion Case collection run on the hand-wound Sellita SW210-1 b, a Swiss-made movement offering a 45-hour power reserve, made visible through a sapphire exhibition caseback.
The Farer 35mm Cushion Case collection is available now via Farer’s website, with a price tag of $1,165.
Brett Braley-Palko
2026-03-12 16:00:00