Just A Minute With DUG – Windup Watch Shop

From a design standpoint, the Purist models are straightforward and intentionally restrained. The Type 1 features clean line markers, while the Type 2 opts for Arabic numerals, offering two slightly different expressions of the same underlying philosophy. Both measure 40mm in diameter and come in at roughly 11mm thick, dimensions that make them easy to wear on a wide range of wrists. Buyers can choose versions with or without a date, as well as strap or bracelet options — all equipped with quick-release systems that make swapping easy.

Powering both models is DUG’s caliber 400, a Sellita-based movement that receives in-house finishing. Through the sapphire caseback, that work is on full display, reinforcing the idea that these watches aren’t cutting corners where it matters. The movement choice prioritizes reliability and serviceability, while the finishing underscores the brand’s commitment to producing something that feels honest and thoughtfully made.

In many ways, the appeal of DUG lies in what it chooses not to do. There’s no inflated pricing driven by heritage alone, no ornamental excess, and no attempt to position the watches as something they aren’t. Instead, the Purist Type 1 and Type 2 offer a clear, grounded take on German watchmaking — one that respects tradition without turning it into a barrier to entry.

For collectors interested in Glashütte watchmaking but unwilling to accept the usual price of admission, DUG presents a compelling alternative: authentic, well-executed, and refreshingly free of the luxury tax.To see more of our favorite DUG watches, check out the brand page on the Windup Watch Shop. As always, the Windup Watch Team is available via consultation to answer any questions you have. In addition, many of the products shown are eligible for free domestic shipping across the US or feel free to stop by our Brooklyn Showroom to check these out in person!