Every year in January, Oris hosts a preview event for media in Vail, CO to show new novelties that will be introduced during the first quarter of the year, and previewing their focus for Watches & Wonders. While much of what we saw was under embargo and will only be revealed in the coming months, there was one new release that landed on the day of the brand’s presentation. The new Big Crown Pointer Date Bullseye joins the collection this week, and slightly rethinks the Pointer Date formula that has been so successful for Oris over these past several years. Many of the best watches in this collection have worked thanks to a bold use of color (teals, greens, reds, and of course last year’s vibrant canary yellow version all come to mind). But this watch is more about graphics and contrast.
The dial here makes use of gray and black tones in contrast to create what amounts, in practice, to a sector dial. Red accents provide some visual interest, but the dominant feature here is the cool “tuxedo” style presentation. At the preview event I thought it worked really well, particularly when you get the dial into strong natural light. The gray sections have a reflective quality that works well against the more matte black interior ring. It has a lot more depth than I was expecting, and legibility is really great thanks to the high contrast.
The Big Crown Pointer Date Bullseye is housed in a 38mm stainless steel case that at this point will be quite familiar to many. There’s nothing particularly extraordinary about the case construction of these watches – they are rigorously simple but also very high quality for the price (which is $2,350). During the presentation, Oris CEO Rolf Studer reinforced the idea that Oris is a brand for people who want a high quality Swiss watch but can’t afford or simply don’t want to spend exorbitant prices associated with the higher end luxury segment of the industry. The impression I got is that this is not just a business strategy, but a pillar of the Oris philosophy. They are, rightly, proud to offer Swiss made watches made in the traditional way that are truly accessible.
Like other watches in the Big Crown Pointer Date lineup, this new variant runs on the Oris caliber 754-1, which is a rebadged Sellita movement with 41 hours of power reserve. Again, Oris deserves credit here for continuing to offer watches with these more affordable movements even as they expand their own manufacture movement offerings. Many brands decide to take a different approach and abandon the cheaper movements when they move up the ladder, so Oris is cutting slightly against the grain of the industry here.
The new Big Crown Pointer Date Bullseye is available now through authorized Oris retailers. Oris
Zach Kazan
2026-01-14 17:00:00