Laco Celebrates their 100th Anniversary with a Tribute to their Past

As I’m currently in the process of planning a 15-year anniversary, I can tell you one thing, Reader: it’s not easy finding a way to pack so much into only one measly day. I mean, does a single night out sharing a Caesar salad and a couple cocktails convey all the love, memories, and various milestones? Probably not. But it’s the thought that counts, right? 

But, then again, maybe I’m just doing it all wrong. Take, for example, the German watchmaker, Laco, who is celebrating a much more impressive anniversary this year: their 100th. Instead of doing a two-for-one special at a chain restaurant (which is always my back-up plan), they released a watch to celebrate the occasion: the Edition 100, which is, in a way, a culmination of an ongoing mission from the brand, which has released five limited-edition releases in the past, each celebrating a key chapter in Laco’s history.

For the Edition 100 specifically, the brand used the 1950’s as the springboard for the design, taking inspiration from an archival model. While the cleaner lines, slim bezel, and two-tone colorway might all read as Art Deco-adjacent, Laco’s contemporary design language, such as adjusting proportions for a more modern appearance, has filtered through to make a watch worthy of bridging the gap between the watchmaker’s past and present.

The 38mm stainless-steel case is coated in a gold-tone IP, which, in turn, softens the black center of the dial and complements the champagne outer ring simultaneously. The recessed indexes, double-domed box-shaped sapphire crystal (a rarity in modern watchmaking, according to Laco), black Shell Cordovan strap  and sun logo engraved on the caseback all show both the brand’s technical prowess and attention to detail – something, assuredly, they have mastered in their 100 years.

To keep its slim profile of just 10mm, the Edition 100 runs on a Laco 300 automatic movement, based on the Sellita SW300 and promises a 56-hour power reserve. 

The Edition 100 is available now via Laco’s website, with a starting price of $1,760. A total of 100 pieces will be produced.