Jimmy John’s Picklewich Makes a Comeback With 6 Fresh Takes

Jimmy John’s is bringing back its internet-famous Picklewich for a limited time. The lineup returns nationwide on October 27, now with six options: Vito, Turkey, Ham, Roast Beef, Tuna, and Veggie — all complemented by a new Pickle Ranch dipping sauce, the return of Pickle Jimmy Chips, and a Triple Pickle Meal that bundles them together. JJ Rewards members get early access from October 24 to 26.

While pickles usually ride shotgun next to a sub, the Picklewich makes them the main course. Last year’s run sparked a nationwide pickle frenzy; this comeback expands the platform and gives fans more ways to lean into the briny crunch.

“Jimmy John’s fans are freaks for our Jimmy Pickles, and last year, the Picklewich took the internet by storm,” said Kate Carpenter, vice president of marketing at Jimmy John’s. “We’ve created a pickle-lover’s dream that delivers bold, signature flavors that only Jimmy John’s could deliver.”

Built on two hollowed-out, brined cucumber halves in place of bread, the Picklewich returns and builds on last year’s two-item run. The Vito Picklewich packs salami, capocollo, and provolone with lettuce, tomato, onion, oil, vinegar, and oregano-basil; the Turkey Picklewich layers turkey, provolone, shredded lettuce, and tomato. 

New this year are four more takes: Ham, Roast Beef, Tuna, and Veggie, each tucked into the same pickle “bun,” with the lineup image showing classic deli fillings (ham or roast beef with provolone and lettuce, a tuna salad version, and a meatless build with cheese and vegetables) built for maximum crunch.

In addition to the six builds, Jimmy John’s is introducing Pickle Ranch, a versatile new dipping sauce perfect for any sandwich — and Pickle Jimmy Chips. The Triple Pickle Meal bundles your chosen Picklewich with the chips and Pickle Ranch in a single order.

Quick-service chains continue to offer popular flavors in limited-time formats, providing customers with familiar tastes in new ways. The Picklewich fits right into that trend with a fun, portable, and unmistakable format.

The chain is also teaming up with Demi Lovato for a playful digital spot tied to the launch, a pop-culture nod that underscores how pickle content continues to spread across social channels. Her dog, Pickles, makes a cameo.

Ahead of the national debut, the brand hosted its first-ever PickleCon in New York City on October 22, a one-night event celebrating the Picklewich’s return and offering early tastings for fans and media.

The timing falls right into 2025’s pickle moment. Pinterest’s Pinterest Predicts emphasizes growing interest in everything from dips to snacks to cocktails, and Innova Market Insights observes ongoing engagement with pickle-flavored foods across different generations, with enthusiasts seeking out bold, tangy, and crunchy flavors. The firm notes that 69% of female users lead conversations around pickle-flavored snacks, drinks, and inventive recipes, illustrating how broad the appeal has become and how social media has turned this once niche flavor into a mainstream talking point.

For fans who missed last year’s run or want more ways in, the expanded Picklewich lineup, new Pickle Ranch, returning Pickle Jimmy Chips, and the Triple Pickle Meal hit participating Jimmy John’s locations on October 27, with early access for JJ Rewards members from October 24 to 26. Order in-store, online, or through the app.