Grant Friedman appointed General Manager at Palm House

Palm House, Palm Beach’s first new hotel in four years and the debut U.S. property for L+R Hotels’ prestigious Iconic Luxury Hotels collection, announces the appointment of Grant Friedman as general manager. This milestone appointment coincides with Palm House’s MICHELIN Guide One Key distinction in its first year of operation, an honor awarded to the world’s most exceptional hotel experiences.

With more than three decades of experience leading some of the world’s most celebrated luxury hotels and resorts, Friedman brings a legacy of excellence, strategic leadership and a reputation for operational success to his new role. Throughout his career, he has held senior management roles with globally recognized brands including Four Seasons, St. Regis, Ritz-Carlton, Acqualina Resort & Residences, and Wymara Resort + Villas in Turks & Caicos, where he served as opening managing director for over a decade.

Most recently, he consulted with Kaleidoscope Hospitality on the forthcoming Whitfield Hotel in Fort Lauderdale, guiding the project’s pre-opening strategy, operational design and positioning within the South Florida luxury market. A results-driven leader known for his collaborative management style, Friedman is passionate about cultivating high-performing teams who deliver exceptional service with authenticity and precision.

“It’s an incredibly exciting time to join Palm House and the Iconic Luxury Hotels family,” said Grant Friedman, General Manager Palm House. “As we approach the hotel’s first anniversary and a vibrant high season ahead, I’m eager to work alongside such a talented team to build on the property’s early success and carry that momentum forward.”

His leadership philosophy emphasizes authenticity, empowerment and a keen eye for detail, principles that align seamlessly with the culture of Palm House and the ethos of Iconic Luxury Hotels.

Under Friedman’s guidance, Palm House will continue to evolve as Palm Beach’s most captivating new luxury hotel, offering a fresh, bold take on Palm Beach’s historic charm.