The Deloitte report, more than 50 pages in length and based on industry and economic data as well as surveys of more than one hundred executives and 6,500 consumers, suggests the Swiss watch industry has shifted from expansion mode in the post-pandemic era to one of resilience, consolidation, and defense.
Armed conflicts in the Middle East and Ukraine, U.S. tariffs on Swiss goods, and persistently high input prices for materials, including gold, and a strong Swiss franc are taking a toll on consumer sentiment and margins. Brands are raising prices to counter the higher cost of U.S. tariffs at a time when consumers are increasingly price sensitive, the report says.
Andy Hoffman
2025-10-09 15:00:00