Extended Stay America hosts Annual Owners Conference in Dallas

Extended Stay America, the leading mid-priced extended stay hotel brand in the United States, this month held its annual owners conference in Dallas, TX, where the company brought together its franchise owners under the theme “Stronger Together.”

Since launching its franchise program in 2018, Extended Stay America has achieved remarkable growth, doubling the franchise hotel portfolio while building a substantially larger network of franchise owners, underscoring the brand’s appeal to hospitality investors seeking an established mid-priced extended stay hotel platform.

“Our annual conference is a rare opportunity to bring our franchise owners together, share updates on the extended stay segment, and provide valuable insights to achieve performance,” said Greg Juceam, President & CEO of Extended Stay America. “This year’s ‘Stronger Together’ theme reinforces Extended Stay America’s commitment to collaboration, helping franchise owners connect quality, guest experience and revenue performance to drive profitability.”

Extended Stay America leaders presented recent performance successes and key initiatives spanning marketing, sales, operations, design and construction, and training. The company’s pioneering expertise, proven profitability strategies developed through its own hotel operations, and access to the industry’s only extended stay commercial platform at scale provided the foundation for these strategic efforts. In addition to these presentations, the conference also featured dynamic insights from industry expert Cindy Estis Green of Kalibri Labs, a panel discussion on the current state of hotel financing, and best practice sharing amongst franchisees.

At the conference, Extended Stay America recognized its top-performing franchise hotels. The awards were presented by Mark Williams, Managing Director, Franchise Development, and Lisa Giaimo, Vice President, Franchise, celebrating the achievements of franchise owners who have demonstrated excellence in operations, guest experience and development.

“We are proud to celebrate these owners and their teams for delivering exceptional experiences to our guests,” said Giaimo. “Their dedication strengthens the Extended Stay America brand and sets the standard for excellence across our portfolio.” 

Standing out amongst many qualified properties, this year’s award winners include:

• Best Conversion/Renovation – Extended Stay America Premier Suites Pittsburgh – Cranberry Township owned by Three Wall Capital
• Best Overall Experience – Extended Stay America Premier Suites Greenville – Spartanburg owned by VMV Capital
• Most Improved Hotel – Extended Stay America Select Suites Jackson North owned by Trinity Jackson Hotel LLC
• Best New Hotel/Ramp Up – Extended Stay America Premier Suites Asheville owned by TGC Group
  
• “These award-winning hotels represent solid execution of their investor’s strategic vision,” said Williams. “The commitment of these franchisees to their projects will not only help Extended Stay America continue to meet the needs of today’s extended stay travelers, they are shining examples of different ways franchise owners are creating success within our platform.”
  
• Building on its strong foundation, Extended Stay America is well-positioned for continued growth and innovation with plans to expand both its franchise network and support capabilities to better serve the extended stay guests and help drive revenue.