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Restaurant trends don’t just change the way we eat. They capture a moment in time. Over the past 25 years, our plates have mirrored pop culture, wellness movements, and their share of social media spectacle.
In the early 2000s, Carrie Bradshaw turned Magnolia cupcakes into a must-have accessory, bacon went from breakfast plate to bourbon glass, and froyo shops had us weighing our desserts for impending sticker shock.
By the 2010s, kale became the leafy green on everyone’s lips (in salads, smoothies, and even chips), Brussels sprouts went from mushy childhood nightmare to crispy delights, and steaming bowls of tonkotsu leveled up college dorm memories. Doughnuts went fancy, steak tartare became a cool canvas for everything, and avocado toast became both a brunch staple and cultural talking point.
And the hits keep coming. TikTok turned birria tacos into an overnight sensation, Detroit-style pizza joined the national pie conversation, and soup dumplings moved beyond Chinatown. From fine-dining reinventions to viral street food, the past quarter-century has proven that food trends never stop coming.
Beet and goat-cheese everything
Today, beets paired with goat cheese is as familiar on restaurant menus as a Caesar salad, but there was a time when the earthy-sweet-tangy combination was a revelation. It first popped up during the late 1980s and early ’90s, as restaurants like Wolfgang Puck’s Spago in Los Angeles put the root vegetable alongside a new wave of artisanal American chèvre. By the early 2000s, the salad had trickled down from fine dining into bistros and wine bars, and eventually, even the Cheesecake Factory. It became the decade’s most ubiquitous starter. —Regan Stephens
Cupcake craze
Magnolia Bakery opened in New York City in 1996, but it was a 2000 cameo on Sex and the City — Carrie Bradshaw and Miranda gabbing over pink-frosted vanilla cupcakes outside the West Village shop — that transformed the nostalgic treat into a cultural phenomenon. Magnolia became a city landmark, as lines snaked down Bleecker Street for a taste of the pastel-crowned classics. An army of cupcake bakeries followed, from Sprinkles in Beverly Hills, to Georgetown Cupcake in D.C. —Regan Stephens
Froyo fever
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When Pinkberry debuted in West Hollywood in 2005, health-minded Angelenos lined up for tangy swirls of frozen yogurt topped with granola and fresh fruit. Billed as a “healthier” alternative to ice cream with probiotics and lower fat, the frozen yogurt craze took off. By 2008, self-serve chains like Red Mango, Yogurtland, and Menchie’s sprung up in cities nationwide. Each offered a weigh-and-pay wall of playful flavors and toppings like cereal and mochi. To pull the handle for your own mountain of froyo was half the fun, though sticker shock often came when it hit the scale at the register. —Regan Stephens
The gospel of nose-to-tail
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In 2004, British chef Fergus Henderson published his book The Whole Beast: Nose to Tail Eating, a love letter to whole animal cookery that ignited a worldwide phenomenon. The late Anthony Bourdain wrote the introduction, which captures the outsized influence Henderson had on chefs in the U.S. In it he wrote: “Every time you see pork belly or bone marrow, kidneys or trotters (increasingly “hot” offerings) on an American menu — you might well owe a debt of thanks to Fergus, who showed so many of us the way — who allowed chefs who might otherwise have feared to do so to also go against the tide.”
Following the release of the book and the pilgrimage many American chefs made across the Atlantic to Henderson’s London restaurant St John, roasted bone marrow became the dish de jour, along with plates that incorporated sweetbreads, calves liver, and crispy pig’s ears. From Chris Cosentino’s Incanto in San Francisco to Gabrielle Hamilton’s Prune in New York City, nose-to-tail was suddenly one of the most delicious and exciting restaurant movements in the country. —Melanie Hansche
Bacon mania
Most likely found on your breakfast plate curled up next to the scrambled eggs, bacon started to branch out in the 2000s. Portland’s Voodoo Doughnut debuted in 2003 with its buzzy Maple Bacon Bar. Not long after, you could find bacon everywhere: draped over cupcakes, dunked in chocolate, and infused into bourbon and vodka. Burger King even debuted a bacon sundae, with ice cream, hot fudge, and a strip of bacon. Blogs and festivals fanned the flames as bacon transcended breakfast to become a sizzling-hot star. —Regan Stephens
Kale, yeah!
Jennifer Causey / Food Styling by Margret Monroe Dickey / Prop Styling by Nidia Cueva
The farmers’ market staple may have more fiber than finesse, but by the early 2010s, kale was finally getting its day in the sun. The sturdy, leafy green held up to dressing without wilting, which made it a natural canvas for ambitious salads. Early champions included Dan Barber at Blue Hill and Jean-Georges Vongerichten at ABC Kitchen. Before long, it was blitzed into smoothies, crisped into chips, swapped with romaine into Caesar riffs, and even starred in bagged salads at your grocery store. —Regan Stephens
Steak tartare 2.0
In 2013, steak tartare was hardly a new dish. French brasseries had served the raw-beef classic since the late 19th century. But by the early 2010s, chefs began to reimagine the Old World standby for a new generation of diners. At New York City’s Spotted Pig, April Bloomfield’s version was hand-chopped and topped with a farm egg. In Chicago, Brendan Sodikoff paired beef with garlic aioli, anchovy, and crunchy toast at Au Cheval. Out west, San Francisco’s Marlowe offers a playful take served with smoked bone marrow and a poached quail egg. It all made tartare less stuffy throwback and more modern comfort. —Regan Stephens
The fancy doughnut boom
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In the early 2000s, the doughnut went from nondescript coffee companion to culinary star. No longer satisfied with a simple glaze or chocolate icing, bakers began to treat the ring of fried dough as a canvas for creativity. Portland’s Voodoo Doughnut made irreverent confections topped with cereal or bacon. In New York City, Doughnut Plant used seasonal fruit glazes and top-notch ingredients, while Sidecar, which opened in 2012 in Southern California, fried small-batch rings to order. In 2013, Dominique Ansel unveiled the Cronut, his croissant–doughnut hybrid, which drew predawn lines in SoHo, sparked global copycats, and signaled that peak doughnut had officially arrived. —Regan Stephens
Ramen renaissance
In Japan, ramen has been a revered culinary art for more than a century, with even more venerable roots in China. In the U.S., though, the noodle soup had long carried the stigma of instant noodles: cheap, salty fuel for late-night cram sessions. That changed with a wave of Japanese imports. Santouka, originally from Hokkaido, brought its shio ramen to West Coast food courts in the early 2000s. Ippudo, which hailed from Fukuoka, Japan, made its New York City debut in 2008. Diners lined up for its rich tonkotsu and delicate tsukemen (dipping noodles). Soon ramen shops from coast to coast saw Americans trade Styrofoam cups for bowls built on craft. —Regan Stephens
Bao bun breakout
in 2004, when David Chang put fluffy Taiwanese-style bao on the menu at Momofuku Noodle Bar, he reimagined a night-market staple for a new audience. His take — pillowy steamed buns stuffed with pork belly, hoisin, and pickled cucumbers — became an instant hit. Eddie Huang followed with BaoHaus in 2009, and by the mid-2010s, bao counters had spread to Chicago, London, Melbourne, and beyond. Fried chicken, soft-shell crab, tofu, and even dessert baos cemented the bun as a global street-food star. —Regan Stephens
Brussels and beyond
The mushy nemesis of a generation of toddlers, Brussels sprouts found redemption in the right kitchens. The cruciferous curmudgeon was reborn when chefs like José Andrés, David Chang, and Dan Barber began to roast them to caramelized perfection, often laced with bacon, maple syrup, or fish sauce. The new darling signaled a broader shift toward plant-centric small plates, where produce, rather than protein, anchored the meal. Cauliflower turned into steaks or fried florets, carrots came roasted and glazed, broccolini arrived charred and vinaigrette-dressed, and simple vegetables stole the spotlight. —Regan Stephens
Shishito pepper palooza
Fredrika Stjärne
A Japanese import akin to Spain’s padrón pepper, shishitos were on fire in the early 2010s. Mild and grassy with a hint of sweetness, the slim green peppers turned smoky and snacky after a quick sear in a piping-hot, cast-iron pan. But flavor wasn’t the only draw. About one in 10 carries surprising heat, which made the bar snack a game of edible roulette. Salty, blistered shishitos were one of the decade’s most novel small plates. —Regan Stephens
The $30-plus burger
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When high-end burgers first hit menus, the sticker shock was real: $25-plus for ground beef, you say? But chefs offered luxe upgrades like dry-aged blends, shaved truffles, or, in Daniel Boulud’s case, a foie gras-stuffed patty wrapped in short ribs for his DB Burger, at DB Bistro Moderne in New York City. In Chicago, Brendan Sodikoff’s Au Cheval made its double-stack with Dijonnaise and a mountain of fries a reservation-worthy draw. Diners’ appetite proved bottomless, and by 2015, the burger had graduated from drive-thru comfort food to splurgy status symbol. —Regan Stephens
Burrata everywhere
When burrata landed on American menus, mozzarella suddenly felt like an understudy. The Italian import was invented in Puglia as a thrifty way to use up scraps of mozzarella and cream, but by the mid-2010s, it had become the ultimate upgrade stateside. At spots like Mozza and Gjelina in Los Angeles, the white orb with a center of fresh cream arrived as a centerpiece, surrounded by a fan of pink prosciutto, plunked down onto pizza, or paired with plump red tomatoes. —Regan Stephens
Avocado toast cashes in
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The Aussies can take full credit, as cafés in Sydney and Melbourne sliced and smashed avocado onto toast in the early 1990s. Café Gitane in New York City was among the first to bring the dish stateside, and in the early 2010s, L.A.’s Sqirl made it Instagram famous. Thick-cut sourdough was the blank canvas, with toppings that ranged from avocado with pickled carrots and garlic crème fraîche to jewel-toned jams spooned over fluffy housemade ricotta. By the time it had hit brunch menus nationwide, avocado toast had gone from café staple to lifestyle choice, and Millennials were being accused of forgoing mortgages to maintain their daily habit. —Regan Stephens
Poke bowl bonanza
Food & Wine / Photo by Morgan Hunt Glaze / Prop Styling by Phoebe Hausser / Food Styling by Chelsea Zimmer
Lunchtime’s sad desk salads had more competition by the mid-2010s. Joining Sweetgreen’s kale-packed bowls came poke, the longtime Hawaiian lunch staple of cubed, marinated fish tossed with soy, sesame, and seaweed, and scooped over rice. Fast-casual restaurants like Sweetfin in Los Angeles and Pokéworks in New York City opened in 2015. They rode the “better-for-you bowl” wave and turned poke into a customizable, healthy-ish lunchtime standby. —Regan Stephens
Bread and butter as course zero
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Dinner’s kickoff bread basket, once just an obligatory filler, became a flex. (Sometimes, it even came with an additional fee.) By the late 2010s, gone were cold slices and foil-wrapped pats. Restaurants served warm sourdough made from house-milled grains alongside tangy, cultured butters — some whipped with inventive additions like seaweed or chili. From Saison in San Francisco to Lilia in Brooklyn, bread and butter became “course zero,” a show of craft and ambition before the meal really even began. —Regan Stephens
Cacio e pepe catches on
Food & Wine / Victor Protasio
Made with just sharp pecorino, cracked black pepper, and pasta water, cacio e pepe was arguably America’s favorite pasta by the late 2010s. Restaurants from New York City to Los Angeles twirled out their own versions of the simple Roman classic, and the fervor spilled beyond pasta bowls. Chefs and bartenders borrowed the combination for everything from soft scrambled eggs and salads to pizzas and novelty cocktails. —Regan Stephens
Charred cabbage, the new cauliflower
Food & Wine / Photo by Jen Causey / Food Styling by Margaret Monroe Dickey / Prop Styling by Jillian Knox
In the late 2010s, chefs had a new vegetable muse. At restaurants like Maydan in Washington, D.C., and the Progress in San Francisco, blackened wedges of cabbage arrived from the hearth and looked as dramatic as a rib eye. Smoky, sweet, and flavored with sauces and spices, the once-humble brassica finally got its glory. Following cauliflower’s steak-esque makeover, cabbage proved that just the right char could elevate even the most modest produce. —Regan Stephens
Seafood tower resurgence
Jennifer Causey / Food Styling by Victoria Granof / Prop Styling by Karin Olsen
Once the calling card of French brasseries and old-school steakhouses, the seafood tower staged a glamorous comeback during the late 2010s and early 2020s. At the Ordinary in Charleston, Gage & Tollner in Brooklyn, and glittering Las Vegas restaurants like Bavette’s, icy, tiered platters were stacked with oysters, lobster tails, colossal shrimp, and delicate crudo. Beyond just a lofty first course, the towers were a spectacle that signaled abundance and embodied post-recession luxury. —Regan Stephens
Regional pizza goes mainstream
Stacy Allen / Food Styling by Emily Nabors Hall
When comfort food cravings hit during lockdown, square pies rose to the occasion. Detroit-style pizza, baked in rectangular steel pans and trimmed with caramelized cheese, suddenly popped up from Brooklyn to L.A. Grandma slices in New York City and tavern pies in the Midwest joined the wave as diners embraced regional riffs. Pop-ups and delivery kitchens churned out pies. By 2020, America’s torrid love affair with pizza had changed shape from circles and triangles to squares. —Regan Stephens
Birria’s viral takeover
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Birria, the slow-simmered, chile-infused stew from Jalisco, Mexico, was served traditionally in a bowl with consommé and a side of warm corn tortillas. But its U.S. breakout came in taco form. Folded tortillas with meat and sometimes cheese, fried on a sizzling griddle, then dunked into crimson broth had saturated TikTok and Instagram. During the first two months of 2021, #birria had racked up more than 148 million views, as cheese pulls and broth dips fueled nationwide cravings. In New York City, food truck Birria-Landia became a cult hit. In Los Angeles, Birrieria Gonzalez and Teddy’s Red Tacos led the charge. Soon, birria tacos were everywhere, from taquerias and trucks to drive-thrus and pop-ups from coast to coast. —Regan Stephens
Patty remix
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Two handheld icons hit the spotlight at once. In Queens, New York, Datz Deli’s Mac Patty consists of Jamaican beef patties stuffed with oxtail and mac and cheese, a new spin on the Caribbean island’s staple flaky, curry-spiced crusts. Around the same time, we also flipped for smash burgers, thin patties pressed hard onto a hot griddle for lacy, crispy edges topped with melted cheddar or American. Both patties played perfectly to Instagram’s appetite for oozy cheese pulls. By 2021, these two indulgent patties were social media stars. —Regan Stephens
Luxe snack flex
Chris Simpson / Food Styling by Julian Hensarling / Prop Styling by Thom Driver
After years of pared-down dining after the pandemic, excess returned in the form of fancy snacks that included caviar. Blinis and potato chips were passé, though. The new approach spooned the salty roe straight to the back of your hand. For around $10 a hit, bars from New York City’s Temple Bar to L.A. wine haunts offered “bumps” of caviar served on mother-of-pearl spoons, or no spoons at all. The ritual was pure theater: lick, chase with Champagne, and post the proof. A showy luxury flex, caviar bumps turned a centuries-old delicacy into nightlife’s cheekiest new snack. —Regan Stephens
Soup dumpling expansion
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Before the early 2020s, if you wanted a feast of New York City’s best xiao long bao, or soup dumplings, you took the 7 train straight to Chinatown in Queens. In 2022, longtime Flushing favorite Nan Xiang Xiao Long Bao opened its second outpost, which brought its delicate, molten broth-filled wrappers to Midtown Manhattan. Since then, the restaurant that specializes in Southern Chinese cuisine has expanded rapidly, as it opened shops in Pennsylvania, New Jersey, and Connecticut, with more to come. Bay Area mini-chains, meanwhile, have similarly multiplied, as restaurants like Dumpling Home and Dumpling Time serve stacks of bamboo baskets inside city dining rooms and suburban malls. —Regan Stephens
Melanie Hansche, Regan Stephens
2025-10-06 15:05:00

