The St. Kitts Tourism Authority has unveiled a distinctive new partnership with Canadian fine jewelry brand Bluboho, introducing an exclusive capsule collection titled safe travels, wild heart. The collaboration, launched during a media event in Toronto last week, celebrates travel, protection and exploration through handcrafted jewelry inspired by the island.
The initiative will be revealed through three storytelling chapters over the next year, each designed to share different facets of the island’s character with Bluboho’s devoted audience.
A Modern Talisman for Travelers
The first chapter, Welcome to St. Kitts, draws inspiration from St. Christopher — the patron saint of travel and the island’s namesake. The collection features contemporary travel talismans that reflect the island’s spirit of adventure and natural beauty, crafted to offer both protection and inspiration for those who wear them.
“With this collection, Bluboho truly captured the essence of St. Kitts by drawing on its beauty, spirit of connection, and the joy of being truly immersed,” said Marsha T. Henderson, Minister of Tourism. “Bluboho has a highly engaged following who are seeking serenity, adventure and authenticity in their experiences and St. Kitts delivers just that – we are a haven for soulful, curious travellers.”
Henderson explained that the partnership is strategically timed to build visibility for St. Kitts heading into the winter travel season, creating awareness in new markets in unexpected ways.
Reaching a New Audience
“Partnering with Bluboho helps us create a presence where it is least expected and to appear in ways that sparks curiosity about our island,” Henderson added. “It gives us access to an affluent, previously untapped audience in Canada, and one that is highly concerned about sustainability. Bluboho handcrafts its jewelry using ethical practices and sustainable materials and thus was a natural partner for St. Kitts as the destination has prioritized becoming a sustainable island as part of its national agenda.”
The collaboration will continue in January 2026 with a second chapter, followed by a third in Fall 2026, each designed to deepen the storytelling around the island and its spirit.
Inspired by the Island
The first capsule includes charms made with recycled 14k gold and ethically sourced gemstones such as larimar, with prices ranging from $698 to $1,998 CAD. The collection is available at bluboho.com and in Bluboho stores across Canada, with plans to expand availability to select locations in St. Kitts.
“When we began this collaboration with St. Kitts, it felt like kismet. As a child, my mother would tuck a St. Christopher charm into my hand before every journey—a tiny token of protection,” said Maggie Aurocco, Founder of Bluboho. “When I first stepped foot on the island, St. Kitts wrapped me in her spell: I was struck by its emerald hills rolling into turquoise waters, salt air rich with stories, and the kindness of the locals that felt more like family than strangers. This collection is a love letter to that spirit: a keepsake of guidance, beauty, and the courage to follow your heart wherever it may lead.”
Caribbean Journal Staff
2025-09-30 17:11:00