Looking Back on a Decade of Windup Watch Fair

With the confidence that only comes from not knowing precisely what you are getting yourself into, we moved ahead with renting a space, rallying brands, hiring production vendors, and more. On October 23rd, 2015, we opened the doors to a pleasant surprise: there was a line down the block. In the years since, we’ve expanded and refined the Windup Watch Fair many times over. First, we added San Francisco, then Chicago, and most recently, Dallas. Each show grew a little in size, but also in stature. Windup went from a simple fair to a cultural rallying point for watch enthusiasts. It became a format that has been replicated around the world.

In 2024, we expanded Windup Watch Fair NYC to an international scale, attracting over 150 brands and seeing over 10,000 attendees. And now, we’re excited to host Windup NYC once again, honoring 10 years of hard work, enthusiasm, and great watches. But, more importantly, it marks 10 years of bringing everyone together in one space, not just to celebrate these time-telling devices we all enjoy so much, but our ever-growing community.